As the holiday season winds down, both 'Thamma' and 'Ek Deewane Ki Deewaniyat' are nearing the conclusion of their box office journeys. On their 22nd day, commonly referred to as the third Tuesday, both films reported a disappointing collection of Rs 15 lakh. 'Thamma' is expected to finish its theatrical run with an estimated total of around Rs 130 crore, while 'Ek Deewane Ki Deewaniyat' is projected to complete at Rs 75 crore.
'Ek Deewane Ki Deewaniyat,' which features actors Harshvardhan Rane and Sonam Bajwa, has shown signs of slowing down significantly as its theatrical run approaches its end. The film's box office performance reflects this trend, collecting Rs 15 lakh on its 22nd day, a steep decline from its earlier weeks. The second-week total for 'Ek Deewane Ki Deewaniyat' stood at Rs 16.3 crore, but the film only garnered Rs 70 lakh on the 18th day.
Despite some boosts from the holiday weekend, with collections of Rs 1.25 crore on Saturday and Rs 1.5 crore on Sunday, the film could not maintain this momentum. Monday saw a dip in earnings, with only Rs 50 lakh reported, leading into the lackluster Tuesday collection. Overall, the film’s cumulative earnings have reached Rs 75.6 crore. Critics have labeled the film a box office hit, though concerns have been raised regarding the thematic toxicity prevalent within its narrative.
Likewise, 'Thamma,' featuring popular stars Ayushmann Khurrana and Rashmika Mandanna, has experienced a consistently declining trend at the box office. Following a mid-range collection of Rs 80 lakh on Friday, the film saw slight increases over the weekend, accruing Rs 1.5 crore and Rs 1.65 crore on Saturday and Sunday, respectively. However, the collection dwindled to Rs 35 lakh on the 21st day and fell further to Rs 15 lakh on day 22, giving it a total of Rs 131.6 crore to date.
Both films' lackluster performance can be partially attributed to the unsettling incident of a car blast near the Red Fort, which may have deterred some audiences from attending theaters. The combined Diwali total of nearly ₹200 crore nett from both movies has been deemed underwhelming, especially given expectations for a more robust showing during the festive season, particularly for 'Thamma.' Though 'Ek Deewane Ki Deewaniyat' surpassed initial expectations, it is clear that audience interest in both films has significantly diminished as they near the end of their runs.
In conclusion, while 'Thamma' and 'Ek Deewane Ki Deewaniyat' had their moments of box office success, their theatrical performances have tapered off as they approach their final screenings. This year's Diwali releases have not matched the excitement typically expected of holiday blockbusters, sparking discussions on the current state of cinematic offerings during festive times.